Pantone began its "Color of the Year" program in 2000. This year, for the first time, two colors were chosen, and here they are: Serenity and Rose Quartz.
What is the Pantone "Color the Year?" Here is what Pantone has to say,
"A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.
For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times."
Want to learn a whole lot more about the Colors of the Year? Click here.