Announcing the Pantone Color of the Year 2020

Ok - Here's the whole description...

From the Pantone website:

"Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

PANTONE 19-4052 Classic Blue

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

Comments

#16 Susanbroadwell 2020-01-10 12:16

Quoting Karen B:

I disagree with the above comments objecting to the 'mumbo jumbo'. I feel that we need somethings to bring openness and hope.

I agree with Karen B. Love blue anyway, before it was political. :-)

#15 LesMorris 2020-01-06 12:14

Get a rope. Recycle bin blue, get out of town.

#14 Jn0rman 2020-01-06 08:40

Too bad they pick such a beautiful color and smear it with their pompous rhetoric. It certainly doesn’t endear the company. Regardless of the mumbo jumbo, its a beautiful color.

#13 SK 2019-12-13 17:25

Pantone didn't invent blue and doesn't own it, and it offends me that they try to make it political. Regardless of one's politics, this is pure BS.

#12 Citizen P 2019-12-09 21:16

Love the color. The introductory comments, however, are "barfable." (Anyone want to take a guess at the Executive Director's political color?)

#11 Shirley Peters 2019-12-07 03:25

Don’t usually take any notice of Pantone’s colour of the year as it is just a marketing hype. But LAST year I painted one feature wall in my dining room in this colour.

#10 susiesusie 2019-12-06 21:39

boring!boring! boring!

#9 Karen B 2019-12-06 12:46

#8 Judy L. McNeel 2019-12-06 12:36

I always love blue!

#7 KatM 2019-12-06 12:06

I agree with a couple of the comments regarding the marketing hype. Who does that appeal to? UG! I also stopped reading after the first couple of lines. The color is nice though. :-)

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PANTONE 19-4052 Classic Blue