Actually, a little late night math showed me that the store is, in fact, $10 more expensive than a 2014 BOM quilt kit and a yearly subscription as a star member. I'll bet they don't have a Forum for midnight questions either, which is sooooooooo helpful when doing one of these, as is the Show N Tell. So, the question is truly, why do you feel ripped off, because of the perceived exclusiveness of the pattern? Just join us here on TQS!