I've used Printed Treasures a lot through the years and have never had a problem with the backing. All of my quilt labels are made with this. All of mine are pretty old, purchased with 50% off coupons years ago, so they could have changed the way they make them. I've always printed the image, let the page sit for 10 minutes or so for the ink to dry, then pulled off the paper backing before any ironing or anything else. That's what my instructions said to do. The I iron the image with a dry iron, being sure to lift the iron up when moving it. Then rinse in cold water and iron dry. The only problem I've had is the fabric can get skewed when pulling off the paper since it sticks on really well so you have to be very careful and sometimes have to adjust the fabric while ironing.