When my son was in scouts, it was the policy that younger siblings were welcome and a babysitter was provided in another room. I think it was someone's teenage daughter. The parents paid $5 per child (not bad for about 2 hrs.) and the teenager got paid. I haven't tried this yet at guild since we don't really need it, but I always keep it in mind.
I recently became president of my guild and decided that we need to recruit new members and be especially welcoming of guests. I had a bad experience at another guild once. At the meeting that I had decided to discuss this, I noticed a couple of guests arrive, so I went right up to them and greeted them and introduced them, etc. They joined that night. The next month, they brought 2 more guests who also joined! And these aren't new quilters, but experienced quilters new to the area (a great addition to our guild). The ladies said what impressed them right away was how welcoming we were. They'd already visited another guild and not felt welcome! We discussed it and decided that those who come early in order to set up refreshments, would keep their eyes open for guests and be in charge of greeting and welcoming them.
I run an ad each month in the little local paper saying when we meet and that guests are welcome. The paper runs it for me each month, I don't have to remind them anymore. It has resulted in several new members. We do meet in the evening and have at least 1-2 Sat. sewing days during the year. I know of at least 1 small sub-group that meets during the day.
I don't know why, but they all seem to be on the younger side. Maybe the young women out there are trying to get involved in more tradional activities these days. I also teach sewing and quilting and have heard that people want to be able to make gifts and things for their homes as a way to save money. Too bad, they'll soon realize that quilting isn't really a cheep hobby!!
Another plus is having a website. We had a member create a simple page that guests can find which tells our mission and when we meet. I know it's resulted in a couple of new members finding us. It's nothing grand, but it helps find us.
Also, I don't know if it's related, but right now, we've put off planning a show. Our meetings don't have alot of yucky business to tend to and we're able to do more fun stuff like swaps, charity projects and demos. Everyone seems to be enjoying themselves lately.
While I'm at it, we had a real successful activity just last night! I told members last month to bring the book they refer to often. Each person showed and told about the books and it was very informative! Easy to do, too.
Hope this all helps!
Nancy in sunny but cool Western NY