Embroidery floss is a softly twisted thread, compared to hand quilting threads (from what I have seen) and I don't think would take wear as well. If you were to go ahead with using it I would recommend that you wax the thread first. To do this cut your lengths, strip the floss into single threads and then pair up. Run the two threads through your wax and then iron them between some scrap fabric to melt the wax into the thread - it will slightly change the colour, but you should then be good to sew.
The old advice of 'if unsure, do a practice piece first' comes to mind.