The US is the biggest market for Bernina, and there is also the most fierce competition. I would not be surprised if the pricing (and all the special offers we never see outside the US) is due to sales volume and competition. Not a lot we can do about it. Big sigh!
On a very positive note: Bernina is very active in some ways that a lot of folks are not aware of. For example, they regularly sponsor a competition for small art quilts. One of mine got juried into it over a year ago, and ist still travelling. My little quilt has been to several locations in Russia, Switzerland, Germany, Tschech Republic, Khasaksthan, and more. It's still travelling. Bernina is making it possible with their generous support. This latest exhibition is called "Freedom, Freiheit, Liberté". I just wish I could travel with my little quilt.