As for the price at Joann's think of the price with their largest coupon, 40 or 50% off, as the REAL price. They are going to make their required mark up. If someone is desperate and can't wait for the coupon they then make more. Because they have their customers trained to think 40% of that price point is the price it should be. Advertising tactics are very interesting. With having been in retail and attended seminars i learned quickly that the advertising game is based on mind games. I could name other tactics that all shoppers have probably fallen prey to and didn't even realize it. Understanding how this all works works help if you are interested in psychology as that is what is at play.
We have Fabricland in Canada that works on membership cards and then percentage off sales. Mitchell's, about ten blocks further away works on everyday prices in a no-frill setting. I'll endure the longer bus ride to go to Mitchell's where for example the Warm and Natural is cheaper anytime than Fabriclands at 50% off when they decide to "promote" it. The difference in cost to each firm is very similar. It's how they bait the customers that is different.
The on line shop I use is Thousands of Bolts--only one nut. All fabrics for the back and the brown of the front are first quality from them. The prints were from a Seattle Bay, manufacture name escapes me now.
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The front pansy fabric snagged me at a LQS and then quilt quality from Fabricland. Those fabrics cost me considerably more than all the rest including freight and duty from Thousands of Bolts. The best quality of all was the Seattle Bay fabrics from T0fBolts.
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