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TOPIC: how to get shop owners to take advantage of TQS

18 May 2008 20:18 #18339

While reading everyone's entries, I thought, how ironic that my LQS that cosponsored Alex to come out do and a Bernina event isn't on here. I admit for my utility quilts I'll go to walmart or Jomar but the ones that are specially designed and dedicated I will go to the LQS and leave with my bank account $250 lighter (I always purchase an extra yard of each fabric plus batting backing and binding-that when I know it won't remian a UFO :wink: ). I have talked up TQS when I go to the shops but for some reason the shop owners just don't seem to realize the reach they could have. I will just have to be a little more persistent. My LQS isn't 5 min away, so when I do go to any of the three that I can get to it is definitely an event.

I wonder does anyone know if there is a pdf available to print and leave a copy? I wouldn't mind printing one off when I know i'll be at the LQS. Just a thought. Lissette
Last Edit: by liiddz.
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18 May 2008 14:22 #18328

You know when I was looking to start quilting the internet was the first place I looked- and couldn't find my local quilt shop anywhere. She does not come up in any search engines or on any quilting site even though she has a website. I just happened to drive by one day and thought I would go in and see what kind of fabric it sold. I think there are many people out there like me who want to try a new hobby but are not going to join a guild or anything else like that until they've tried it out. If I hadn't turned down that particular street I still wouldn't have found this shop and it is less than 5 miles from my house (I do not have any friends who quilt and the friends that sew go to Hobby Lobby or Wal Mart for fabric.)

I think shop owners are missing out not advertising at a low cost, high traffic site like this. I have already picked out shops to go to when I am in Chicago next weekend. As for my local shop- I'm glad I did find them- they are very, very helpful and Ihave spent well over $600.00 total on quilting stuff (and have yet to finish my first quilt! :lol: )

Lisa
Last Edit: by ArkansasPT.
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getting quilt shops to be listed on TQS 18 May 2008 10:47 #18323

I understand the issues of time and money and wanting to advertise to the people who will spend the most BUT my purchases often exceed $100.00 at any quilt shop that has a new or different variety of quilt fabrics and intersting displays. I do check the local newspapers and advertisements when we are in new places but often are driving through and planning to stop for lunch and for dh to take a walk. Stopping at a quilt shop would just be a bonus for me but I do not have time to find a pay phone with a phone book (is there such a thing out there anymore ??????)

A friend took me to a quilt shop in her area where she said the "owners really didn't like Ricky much and wouldn't be interested in talking about him" I figured ok I would just be quiet this time (a new phenomena for me) but she had two rhapsodies in the car and she was looking to match a certain fabric she had used in the applique. So she brought one in and we looked for fabric. A customer came up, admired the rhapsody, asked questions and soon we had a lively discussion going about rhapsodies, Ricky's classes. Super Seminar etc. Two other customers joined us and soon the owner and one staff were right there with us. Before she and I left (I spent about $50.00 on some new Ricky coloree piece and some fat quarters and smaller pieces to use in my BOMs ) the owner had sold two of Ricky's Rhapsody books and about $200.00 of fabric to others besides my friend and I. The other three customers said oh I was only going to look today and look what happened. Similar things have happened when I have been wearing my convergence vest or have a convergence with me looking for a backing or binding etc.

I am sure others of you have similar experiences and we also need to let LQS owners understand the number of younger people there are who quilt but use this site and the internet more than they do other forms of advertisement. THIS ISN'T AN OLD LADIES HOBBY ANY MORE (even if I might qualify age wise as old I refuse to think old so I don't put myself in that category either)

Ann (who just spent about a half hour searching for quilt shops in the areas where we are traveling next so I could call about a certain piece of fabric I need and found ZIP EVEN THOUGH I HAVE BEEN TO SHOPS ON THIS ROUTE AND KNOW THEY ARE THERE)
Last Edit: by snowplow3840.
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18 May 2008 08:55 #18321

  • LadyRags
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In MICHIGAN and alot of other states I get the COUNTY REGISTER a publication usually available in antique and quilt or craft shops listing shops across the state. I can always find shops in those.

Their also is a quilt shop locator that list quilt shops from state to state a lot of the quilt shops have them in the shop ... our guild always gets the newest issues and we can borrow them from the guilld library. ... I ALWAYS call first to make sure of the hours and the shop is still in business.
Last Edit: by LadyRags.
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18 May 2008 08:18 #18318

My LQS is the same way. The basic membership of the local guilds in the area seniors who do not use the Internet. I know...surprising but true. And with the costs of everything increasing...I know more and more folks (not just seniors either) who are cutting expenses and dumping their Internet connection. If they really need to use the Internet...they go to the library.
And I have to say...when I travel I just look in the local phone book for fabric shops.
I have found even if I Google a place...the shop may not come up.
Perhaps it is the not in the exact town I am traveling to or in the next town so using the phone book is the easiest way to find shops.

FW
Last Edit: by FabricWhisperer.
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18 May 2008 08:12 #18317

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I think the shop owners see YOU / posters as part of the limited few who actually will drive to a quilt shop out of their area. They use their ( probably limited) advertising budget to get to their bread and butter customers.... local shoppers who come in regularily for fabric, notions and classes.

A shop owner has to have time to post their information on the list, make up a web page, etc... She may or may not have the needed computer skills and those persons who make up web pages for customers are VERY EXPENSIVE.

Many of the shop owners are pretty much ONE woman shows... they have to have/ make quilts to display, fill out the schedule for her workers, balance the books, order the fabric and still have time for her family...ETC, ETC...... Many shop owners are into quilting but not necessarily into surfing the computer / internet unless it is a tool of quilting... Internet surfing is considered more as a form of relaxation or wasting time then it is seen as an adjunct to business.
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18 May 2008 07:24 #18316

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Ann,
Funny you should mention this. A few months ago, Eileen(equilter)and I talked up TQS to our LQS owner. She got "that" smile on her face. You know the one. Another LQS owner told me she's not a fan of Ricky's so why bother? I tried to tell her it's so much more but she just shrugged her shoulders.
I don't think they get it. This site can increase traffic to their sites and shops!!
Hey, all we can do is keep trying, right?

from the beautiful Hudson Valley of NY
Gammill Classic Plus w/IQ
Last Edit: by eileenkny.
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how to get shop owners to take advantage of TQS 17 May 2008 20:27 #18310

With our traveling around the country in the summer, I am always looking for new quilt shops. I use the search function here wherever we are and try to find shops owned by members. (why not support members if I can). I am constantly amazed when I go into a new shop that I just "happen" upon and ask if they are members, the owner or one of the staff will say oh yes, I (the owner) is a member. Then I ask about screen name and why I didn't find them on the search list. The usual answer is "Oh I haven't had time to set up my profile and list my shop" I try to encourage them to get on board and list their shop. But I AM TRULY AMAZED THAT ANY SAAVY BUSINESS PERSON WOULD NOT TAKE ADVANTAGE OF THE SEARCH FEATURE HERE.

HAS ANYONE GOT ANY IDEAS ABOUT WHY THIS PHENOMENON EXISTS AND WHAT CAN US CUSTOMERS DO TO ENCOURAGE THE LQS OWNER TO LIST THEIR SHOP?

Ann a befuddled traveling shopper
Last Edit: by snowplow3840.
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